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What’s Fuelling the Health and Wellness Boom?
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What’s Fuelling the Health and Wellness Boom?

1. Better Awareness of Preventative Health

People have always tried to keep themselves as healthy as possible but increased awareness of the importance of preventative health has led to a change in how we protect ourselves. Only this year, the COVID-19 pandemic highlighted how lifestyle-related risk factors can increase the severity of your symptoms should you contract the virus. In response, many people have committed to eating more healthily and increasing their fitness in order to protect themselves.

As well as seeking preventative healthcare, a considerable number of people are using lifestyle changes and at-home self-care to enhance their well-being. At the same time, the internet is acting as an accessible source of information for people who want to learn more about nutrition and fitness.

With awareness of the importance of preventative health and information regarding the macro and micronutrients they need, it’s not surprising that an increasing number of people are embracing healthier diets, sports nutrition and protein-rich foods.

2. Rise of the ‘Selfie Generation’

Years ago, we took photographs on special occasions and kept less flattering snaps to ourselves or quickly discarded them. Nowadays, however, digital technology means selfies and group shots are a daily activity. What’s more – they’re often instantly uploaded and shared with millions of people online.

When an impromptu photoshoot can occur at any moment, it’s understandable that people want to look their best. Perhaps in response to this change in society, people are now more aware of their appearance and willing to go the extra mile in order to achieve their body image goals.

Furthermore, the popularity of fitness influencers is motivating others to begin their own weight loss and strength training journeys. In a bid to achieve their goals, many people are turning towards the products manufactured by health and wellness companies. From gym memberships and home exercise equipment to health foods and protein shakes, the digital era may be having a bigger impact on the industry than anyone predicted.

3. Increased Availability of Quality Products

Until relatively recently, sports nutrition and specialist health foods were only available in specialist stores. Additionally, marketing and advertising was largely restricted to a niche audience. Companies may have advertised a new product in a bodybuilding magazine, for example, but failed to make the general public aware of the benefits of their latest release.

As high-quality sports nutrition, low-carb and high-protein products have become more widely available, awareness has increased amongst a wider demographic. In turn, this has fuelled demand and unleashed a whole range of customers who want to reap the benefits that these products can offer.

As well as being able to find these products online, people can now grab a protein shake as easily as a cup of coffee or a bottle of water. From supermarket and petrol stations to corner shops and Nutrivend machines, top-quality sports nutrition products are now available around the clock. Inevitably, sales have soared as a result. Whilst the demand has always been there, businesses can now supply the products and services their customers are seeking.

When to Install a Nutrivend Vending Machine

If you want to be part of the health and wellness revolution and generate increased revenue from a growing industry, it’s a great time to install a Nutrivend machine. As demand for sports nutrition products continues to increase, you can leverage the popularity of health and wellness products to boost your own profitability.

No matter what type of business you run, the widespread demand for the products stocked in Nutrivend machines ensures you can incorporate an additional revenue stream into your business.

Furthermore, you’ll have a range of options to explore when you decide to install Nutrivend machines. From fully managed machines and inventories to self-fill solutions, we make it easy to find the best fit for your business.

To find out more about our products, talk to a member of our friendly team today. Simply call Nutrivend on 01443 719 411 or email us at

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