There is sub-speciality of sports nutrition known as performance nutrition. In basic terms, it is a way of approaching nutrition in order to maximise performance. Performance nutrition is practised by professional athletes, dancers, and others who rely on optimal health and physical ability to do what they do.
Our work with sports nutrition distributors has opened the doors for us to get involved in performance nutrition to some degree. No, Nutrivend is not a company that specialises in performance nutrition or works with individuals to help them maximise their performance. But we do work with gyms, leisure centres, and other facilities to provide the kinds of foods that will aid their customers in reaching performance nutrition goals.
Performance nutrition grew out of the reality that performance training alone does not necessarily help athletes be the best they can be. You may be painfully aware of this reality if you've ever tried to get in shape with a workout routine that never left you feeling as good as you thought it should. When people work out hard but do not achieve the desired performance results, it's usually because of the foods they are putting in their bodies.
Matching Food to Work
One thing we sports nutrition distributors understand is the need to match food with work. In other words, someone just finishing up a rather strenuous workout is going to crave certain things. First and foremost is an energy boost. Approaching one of our vending machines, the customer should be able to find something that provides that energy boost while at the same time boosting the body's repair mechanisms in order to build muscle.
We also know that not everyone is the same. The kinds of foods that would appeal to one athlete following a strenuous workout may not necessarily appeal to another. And what's good for one is not necessary the best for another, either. That's why sports nutrition distributors seek to offer a variety of products that meet the broadest range of needs.
So what does this mean for the gym owner or leisure centre hoping to add sports nutrition vending machines? It means working with a company, like Nutrivend, that understands that delicate balance between foods of high nutritional value and those that actually qualify as performance nutrition.
Help Your Customers Perform Better
It goes without saying that a vending machine is not going to fully support the performance nutrition needs of your customers. But you can help them work toward their goals by providing them with the kinds of healthy snacks they need immediately before and after working out.
Our vending machines are stocked with a good selection of snack foods and drinks designed specifically with performance in mind. Installing a few machines in your gym or leisure centre is a good way to help promote performance nutrition among your clientele and boost your revenues at the same time. Best of all, we handle all the heavy work for you.
